The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. Please note that shortlisted entries will be required to present to our Agency Team of the Year judging panel to determine our winner.

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. Please note that shortlisted entries will be required to present to our Commercial Team of the Year judging panel to determine our winner.

This award recognises a company that uses social media to inform a brand’s media strategy and execution.

The category celebrates a company that uses experiential as a core part of a brand’s media strategy.

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign.

The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

The category rewards a company that uses branded content at the heart of a media campaign. Please note that this category may be split into separate sub-categories based on the channel the campaign was executed in. The channels include:

• Experiential
• Gaming
• Out of Home
• Podcast
• Print
• Radio
• Social / Mobile / Digital
• TV & Cinema

The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy.

The category recognises innovative media activity underpinned by a creative, audience-focused use of data.

The categories recognises a company for the best use of insight at the heart of a media campaign.

These categories celebrate a company for the best use of media creativity.

These categories celebrate a company for the best use of media creativity.

These two categories will recognise a product innovation by one agency and one media owner.

These two categories will recognise a product innovation by one agency and one media owner.

The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience.

This award recognises a company for its commerce media strategy that uses retail media, social commerce or other elements of media to drive commerce. 

This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.