The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:
● Strategic thinking and innovation
● Breadth of insight and planning
● Evidence that innovation has driven new business success
● The agency team’s commercial performance
● Teams will also be commended for their dedication to diversity

Please note that shortlisted entries will be required to present to our Agency Team of the Year judging panel to determine our winner.

The judges will focus on whether a team has an innovative approach to media. Commercial results are secondary, although they will still count towards the final decision. The winning team must demonstrate:
● Strategic thinking and innovation
● Breadth of insight and planning
● Evidence that innovation has driven new business success
● The commercial team’s commercial performance
● Teams will also be commended for their dedication to diversity

Please note that shortlisted entries will be required to present to our Commercial Team of the Year judging panel to determine our winner.

This award recognises a company that uses social media to inform a brand’s media strategy and execution. The judges will be looking for work that demonstrates:
● Use of social in the heart of a media campaign
● Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign
● The media execution and effectiveness in delivering results for the brand
● Highlighting ongoing and future collaborations as part of the strategy
● The brand is using social at the heart of its strategy and is using strategic thinking to make the best use of the medium/media platforms, potentially for multiple campaigns

The category celebrates a company that uses experiential as a core part of a brand’s media strategy. The judges will be looking for work that demonstrates:
● Use of experiential is at the heart of the media idea, strategic thinking and execution
● Strategic thinking, originality and innovation in use of experiential in the insight, planning and content creation phases of a media campaign
● The execution of the experiential event(s) and effectiveness in delivering results for the brand
● Highlighting ongoing and future collaborations as part of the strategy

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign. The judges will look to award work that demonstrates:
● Strategic thinking in the use of a media partnership
● Originality and innovation in the insight and planning phases of a media partnership
● Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
● Highlighting ongoing and future collaborations

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign. The judges will look to award work that demonstrates:
● Strategic thinking in the use of a media partnership
● Originality and innovation in the insight and planning phases of a media partnership
● Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign
● Highlighting ongoing and future collaborations

The category recognises a company that uses content as the centrepiece of a media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:
● Strategic thinking in the use of content
● Breadth of content and innovative methods of delivery
● Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
● Highlighting ongoing and future collaborations

The category rewards a company that uses branded content at the heart of a media campaign. The judges will be looking for work that demonstrates:
● Originality and innovation in the insight and planning phases of a media campaign
● Quality of execution in the content creation
● Effectiveness in delivering results for the brand
● Highlighting ongoing and future collaborations
● Clever bringing together of content and brand in the chosen media channel space
● Please note that this category may be split into separate sub-categories based on the channel the campaign was executed in. The channels include:
– Experiential
– Gaming
– Out of Home
– Podcast
– Print
– Radio
– Social / Mobile / Digital
– TV & Cinema

The category celebrates a company that uses customer relationship management to inform and drive a brand’s media strategy. The judges will be looking for work that demonstrates:
● Use of CRM in the heart of a media campaign
● Strategic thinking, originality and innovation in the use of CRM in the insight and planning phases of a media campaign
● The role of CRM in the media execution and effectiveness in delivering results for the brand
● Highlighting ongoing and future collaborations in applicable

The category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will be looking for work that demonstrates:
● Strategic thinking, originality and innovation in the creative use of data
● How data and creativity combined to create the desired audience experience
● Collaboration between data and creative teams
● The media execution and effectiveness in delivering results for the brand

The categories recognises a company for the best use of insight at the heart of a media campaign. The judges will be looking for work that demonstrates:
● Original and innovative use of insight in a media campaign
● Strategic thinking in the use of insight
● Effectiveness in driving business results
● Highlighting ongoing use of insight

These categories celebrate a company for the best use of media creativity. The judges will be looking for work that demonstrates:
● An original idea that is rooted in a strategic approach to creativity in media
● Creative use of media to plan and execute a campaign
● Effectiveness in driving business results

These categories celebrate a company for the best use of media creativity. The judges will be looking for work that demonstrates:
● An original idea that is rooted in a strategic approach to creativity in media
● Creative use of media to plan and execute a campaign
● Effectiveness in driving business results

This category will recognise a product innovation by one agency and one media owner. In both instances’ judges will be looking for work that shows:
● Strategic thinking in devising a new product
● Genuine innovation
● The media execution and effectiveness in delivering results
● Benefit to the industry, including clients and/or media owners/agencies and own staff

This category will recognise a product innovation by one agency and one media owner. In both instances’ judges will be looking for work that shows:
● Strategic thinking in devising a new product
● Genuine innovation
● The media execution and effectiveness in delivering results
● Benefit to the industry, including clients and/or media owners/agencies and own staff

The category looks to award a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will be looking for work that demonstrates:
● Strategic thinking in the use of total communications
● Innovation
● Breadth of channels and methods of delivery
● Drives business results, with particular recognition of medium-term and long-term impact beyond a single campaign
● Highlights ongoing and future collaborations

This award recognises a company for its commerce media strategy that uses retail media, social commerce or other elements of media to drive commerce. The judges will be looking for work that demonstrates:
● How a brand developed a strategy that combines the use of media and commerce to achieve its business and sales objectives ● Innovation, creativity and use of data in the insight and planning of the commerce media strategy
● The media execution, targeting and effectiveness in driving commerce
● Highlighting on-going and future collaborations with industry partners and platforms as part of the commerce media strategy

This category recognises a company for its international media strategy, with particular recognition for work that goes beyond a single campaign and has lasting impact. The judges will be looking for work that demonstrates:
● Strategic thinking in the use of content
● Breadth of content and innovation methods of delivery
● Drives business results, with particular recognition for medium-term and long-term impact beyond a single campaign
● Highlighting ongoing and future collaborations

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.

This category recognises the strategic thinking, insight and planning in a media campaign.